Our Services
Our unique combination of skills from top-tier industry, strategy consulting, and development organizations is fit for purpose — serving companies, development agencies, universities, and governments.
What We Do
Eight integrated service areas — each drawing on our field-to-C-suite experience to deliver strategies that are analytically rigorous and practically executable.
Strategy Development
We develop shared value strategies that align business objectives with measurable social and environmental outcomes — from concept through to an investable roadmap.
Value Chain Analysis
Rigorous, bottoms-up analysis of agricultural value chains anchored in farm-level economics, farmer feedback, and market realities across diverse commodities and geographies.
Impact Investing
We structure public-private partnerships and blended finance mechanisms — including $750M+ impact investment funds — that amplify development capital and accelerate impact at scale.
Information Technology
We advise on digital tools and technology platforms that improve data collection, farmer connectivity, supply chain transparency, and program performance tracking.
Market Research & Field Insights
Primary research and field-level intelligence that grounds strategy in the real economics and perspectives of farming households, communities, and local market actors.
Industry Platform Development
We build and scale multi-stakeholder industry platforms — including the World Cocoa Foundation — that coordinate sector-wide action and crowd in private and public investment.
Business Case Validation
We develop and stress-test the business case for social impact initiatives, ensuring that the value proposition is credible and compelling to all partners — corporate, donor, and government.
Organisational Effectiveness & Governance
We help organizations clarify roles, strengthen governance structures, and build the internal capabilities needed to execute complex multi-stakeholder strategies sustainably.
Our Philosophy
Agricultural development strategy must be rooted in farmer economics, needs, and societal norms. It must also involve coordination and alignment between business, government, and development agencies to be sustainable and scalable.
A Shared Path to Prosperity
Each stakeholder in the agricultural system — farmers, corporations, donors, and governments — faces distinct opportunities and risks. Rogers MacJohn maps these intersections to design strategies where every party has a clear role and a compelling reason to act.
By aligning incentives across the full stakeholder landscape, we help clients move from fragmented, siloed efforts to coordinated strategies that generate shared value at scale.
Breaking the Impact Ceiling
Without coordination, siloed efforts from farmers, corporations, donors, and governments hit an impact ceiling — each party investing independently but failing to generate the systemic change needed for sustainable growth.
Close alignment breaks that ceiling. When all parties coordinate around a shared strategy, investment crowds in, impact compounds, and the system moves toward lasting, scalable change.
Solutions Built on Three Critical Legs
Rogers MacJohn aligns stakeholders around solutions that address all three pillars of sustainable agricultural development simultaneously. Without productive farms, households can't be profitable. Without a supported value chain, logistics falter and productivity gains aren't monetized. Without supportive policy, private investment isn't sustainable.
We design strategies that strengthen all three legs together — creating the stable foundation needed for lasting impact and shared prosperity.
A Farmer-Centric Approach
Currently, many investments focus on aspirational productivity gains that rarely materialize as farmer value. Scientists, policymakers, and economists often define what farmers “should” want — but this top-down approach consistently misses what farmers actually need.
We start from the ground up — rooting strategy in robust farm-level economics and direct farmer feedback. Household economics, aspirations, risk perception, and real market options all inform the strategies we develop with our clients.
Closing the Farmer Value Gap
There is a persistent gap between potential productivity (R&D investment) and realized value at the farmer level. Lack of awareness, availability, affordability, or market relevance prevents R&D gains from reaching the field. Weak value chains, poor enabling environments, and absent feedback loops then prevent field gains from translating into farmer income.
Realized farmer value should inform programs and R&D efforts — not the other way around. We help clients design strategies where the farmer's economic reality drives investment decisions from the start.
Clarifying When Each Party Should Lead
Effective agricultural development requires different actors to lead at different stages. We help clients understand where they are on the development curve and structure partnerships accordingly — so the right party leads at the right time, and investment crowds in rather than crowds out.
Multi-Sector Facilitation
We bring together the public sector, social sector, and private sector around a common language — defining the north star and guiding strategic alignment across all parties.
Multi-sector facilitation
Offer a common language to define north-star and guide strategic alignment
Bottoms-up analytical rigor
Perform market-driven analysis anchored in the economics & perspectives of farming households
Investable development strategy
Provide a business case and strategic roadmap to accelerate buy-in, scaling, and shared impact
The Fit-for-Purpose Partner
Rogers MacJohn sits at the intersection of independent consultants and large consulting firms — combining the food and agriculture specialization and local expertise of the former with the analytical rigor and end-to-end capability of the latter, at a fraction of the cost.
We Uniquely Serve as an Interpreter Across a Diversity of Clients
Rogers MacJohn has advised multinational corporations such as Mars, Coca-Cola, and Walmart; government agencies including USAID, BMZ, World Bank, DFID, and African ministries of agriculture; and social sector organizations such as the Bill & Melinda Gates Foundation, Rockefeller Foundation, Omidyar Network, United Nations, and GIZ.
Contact Us